NEXT 2019

In our third year of building a new conference brand, we set out to focus more than ever on our attendee experience. Taking queues from our newly unveiled company brand, we simplified the way we thought about our event brand. We leaned into our bold red brand color for all signage, and our primary anchor graphic was a data visualization we called “the runner.” The content of our event largely centered around bridging the physical and digital worlds, as well as telling some very human stories.

I oversaw the overall visual creative direction for the event - starting with the conceptual phase and pitching the ideas to our executive team. From there, my team and I designed our website which housed up-to-the-minute updates on new speakers, entertainment, additions to the agenda, and more. I was also responsible for our virtual attendee experience, which included a live broadcast show before and after general session called HVTV. We had customers, analysts, partners, speakers, and executives on the show live to comment on our announcements and dive deeper into the content. Lastly, I led the production of general session, pulling together content from internal and external speakers to create a visually stunning show with quick cuts from main stage to satellite stages to maximize every second of our attendees’ time.

With the exception of the structural designs, our opening videos, and customer award nominee videos, our team produced everything for this event in-house. One of my favorite compliments I commonly receive about our work is the look of shock and awe when I tell people this was done by our in-house team. This quote below from an attendee is pretty great, too.

“Great event overall. The production value was off the charts. The customer cases…were excellent and incredibly helpful.”