New brand, new website, new positioning, strategic collaboration.

In 5 months, we took this idea from dream to reality. In partnership with our agency, we created a new visual brand identity for Cohesity, messaging around our current positioning as a SaaS provider for data management services, and launched it at a virtual event with a customer.

Internally, we shipped all employees a kit with our new branding to celebrate this milestone on our journey and shared the new direction at all hands. Since it was 2020 and all, we also created a virtual employee kit of Zoom backgrounds, email signatures, and LinkedIn profile banners to help Cohesians bring it to life.

We also launched our first Brand Portal and a Brand Training program, so we can be as consistent and powerful as possible across all our communication touchpoints.