Personal Statement

I’m passionate about building brands, inspiring creativity, and working smart. I’m a strong believer in not just making brands beautiful, but also making the brand a thoughtful and clever extension of the business goals.

Profile

Enthusiastic creative leader with 12+ years of experience in visual design, creative direction and brand storytelling for FORTUNE 500 companies. Excellent communicator who thrives on motivating team members to think differently and efficiently. Agile and highly adaptable to any budget, timeline, or challenge.

Career Highlights

1. Played an instrumental role in forming a brand new data company by taking the visual brand from concept to reality in just 5 months.

2. Launched this new company at a brand new conference which was launched the same year for both an onsite and virtual audience.

3. Formed and led an in-house creative agency to include print and digital design, video, and broadcasting, which went on to win national in-house design awards 8 years in a row.

Professional Experience

Cribl
San Francisco, California

Director of Brand and Creative
July 2023-Present

Cohesity
San Jose, California

Director of Creative and Brand
April 2020-June 2023

I was brought on to the Cohesity Marketing team in a senior leadership role to help the company transition its brand positioning from a backup provider to a comprehensive data security and management company operating in a SaaS model. In my first five months with the company, I was responsible for refreshing the Cohesity brand to reflect its evolution from startup to enterprise.

We launched a website redesign to coincide with this change in visual brand and positioning, while also leading a virtual event to announce a strategic relation-ship with AWS. I also launched the companys’ first digital asset management system as well as a Brand Portal and a new brand training program to drive consistency and engagement with employees.

From there, I commissioned a brand research study to establish a baseline of our solution positioning in the market. As data security became more prevalent for customers than ever, my in-house team of designers and I established the data security sub-brand for Cohesity, which launched on the NASDAQ tower in New York City.

Hitachi Vantara
Santa Clara, California

Creative Director, Visual
Brand and Creative Services
2016–April 2020

I have a wide range of responsibilities in my role as creative director. I lead an in-house agency team of visual designers, video editors and producers, based both in Santa Clara, California and Pune, India. I’m responsible for all things visual brand, including our corporate brand identity as well as the identity for our company branded conference Hitachi NEXT and our internal company kickoff. I also work with a variety of external agency partners who create content on behalf of the company in demand generation, video, content, and events. I represent the brand as a whole in cross-functional settings, and help shape corporate content to best reflect our brand personality in partnership with my copywriting counterpart. I’m experienced in pitching creative concepts to the executive committee of the company to gain sponsorship to move our ideas forward. I’ve done several strategic brand projects for M&A initiatives during my time at the company, and I also have experience in serving as liason to our corporate brand group based in Japan to continue to evolve the overall Hitachi brand.

Hitachi Data Systems
Santa Clara, California

Art Director
Brand and Creative Services
2015–2016

In my time as art director, I was the visual design lead for our in-house agency team. I led conceptual exercises with the rest of the team, and I represented the team on broader projects like our major website overhaul that we rebuilt from the ground up. I trained agencies and the company as a whole on our visual brand and reviewed corporate materials against our brand guidelines. I also partnered with executive communications to create senior executive keynotes for internal and external events. I was also responsible for pitching creative ideas to our executive committee.

Senior Visual Designer
Integrated Marketing
2011–2015

I began working with our executive committee on keynote presentations, and grew the role from there. I redefined the visual brand for the company within a couple months of starting, and continued to evolve as our creative team grew. I created identity concepts for internal kickoff events and followed through on the execution of branded templates, web, and signage. I also redesigned our website templates to bring them in line with our new visual brand.

Cisco Systems, Inc.
Collaboration Software Group (WebEx)
Santa Clara, California

Visual Designer
Brand and Creative Services
2007–2011

I started at the company under the WebEx brand as a design intern managing digital assets. I was quickly promoted to a design role, where I worked on a variety of digital and print projects. This includes collateral templates, posters, tradeshow graphics, executive keynotes, web pages, emails, and digital advertisements. I was also a part of the team who rebranded the WebEx product under the Cisco umbrella brand after its acquisition.

Skills

Brand strategy and development
Brand guidelines and training
Creative direction
Visual design
Web design
Visual communication and storytelling
Social media
Marketing communications
Digital advertising and campaigns
Online marketing
Budget management
Agency relationships

Leadership
Interpersonal communication
Persuasive presentations
Teamwork and collaboration
Efficiency
Adaptability and problem solving
Creativity
Curiosity

Adobe Creative Cloud
Figma and Figjam
Canva
Microsoft 365
Apple iWork Suite
Workfront
Jira
Confluence
Asana

Awards

2021 AAF Silicon Valley Addy Award

Silver Certificate in Online Interactive Media - Cohesity vs. Veritas Social Media Video

2022 GDUSA American InHouse Design Awards

1. Defend Your Data Campaign

2. Ransomware Protection Guide

3. Holiday Social Animations

4. Swiss Cheese Security Animation

5. DEI Employee Resources

2021 GDUSA American InHouse Design Awards

1. Essential Guide to Modern Data Management

2. Cohesity Academy Branding

3. Helios Interactive Graphic
   

2019 GDUSA American InHouse Design Awards

1. NEXT 2018 Branding

2. Ignite Company Kickoff Logo

3. Hitachi Values Video

2018 GDUSA American InHouse Design Awards

1. Hitachi Vantara Corporate Ad

2. NEXT 2017 Solutions Showcase Video Wall

3. Hitachi Vantara Employee Kit

4. Hitachi Vantara Event Backdrops

5. Hitachi Vantara Branded Video Bumpers

6. Ignite 2018 Event Graphics

7. Hitachi Vantara Animated Overview

2017 GDUSA American InHouse Design Awards

1. Hitachi Data Systems Vision Advertising

2. FOCUS 2017 Event Brand

3. Lumada Logo

4. NEXT Event Logo

2016 GDUSA American InHouse Design Awards

1. Hitachi Data Systems Careers Advertising

2. PentahoWorld Advertising

3. FOCUS Sales Leadership Event Brand

4. Women of Hitachi Identity

2015 GDUSA American InHouse Design Awards

1. Connect Logo

2014 GDUSA American InHouse Design Awards

1. Beyond Logo

2. Information Solutions Guide

2013 GDUSA American InHouse Design Awards

1. Innovate With Information Logo

2. Website Homepage

2012 GDUSA American InHouse Design Awards

1. NOW Sales Kickoff Logo

2. Website Homepage

Education

San José State University
Bachelor of Arts, Design Studies
2009

Women Unlimited, Inc.
IMPower Program Graduate
2018